The global set-top box market is expected to reach a market valuation of US$ 33.4 Billion by the year 2022, accelerating with a moderate CAGR of 5.6% by 2022-2032. Set-top box market size is anticipated to be valued at about US$ 57.7 Billion by 2032 end.
The expansion of the set-top box market is anticipated to be aided by the increasing availability of high-definition channels and on-demand video content over the next few years. Technology advancements in the set-top box market, such as 4K and 8K support, and the incorporation of smart home services in STBs, are favourably impacting TV viewership trends.
New UHD and OTT boxes from established companies will also help the market grow. Set-top box market growth will be substantial as a result of government attempts to hasten the digitalization of TV services, especially in Latin America and Asia and the Pacific.
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The growing popularity of online video streaming on mobile devices such laptops, tablets, and smartphones have a negative impact on the demand for traditional television setup boxes.
The number of Indian OTT users increased by 30% from March 2020 to July 2020, according to data from the India Brand Equity Foundation (IBEF). There is speculation that the set-top box market may be affected by the cheaper subscription pricing of OTT platforms in comparison to TV channels, as well as by their many capabilities, including remote accessibility.
The COVID-19 pandemic of 2020 and 2021 was devastating to the economy. A considerable slowdown in new setup box installations occurred as a result of numerous difficulties faced by the business, such as the restriction of social movements and the product shortage brought on by the prohibition on transportation.
The pandemic had a devastating financial impact on set-top box market leaders like Broadband SAS, Mybox Technologies Pvt Ltd., Kaon Media Co., Ltd., and TechniSat Digital GmbH. But after the pandemic, the set-top box market should see stable demand as people transfer their attention to better TV viewing experiences.
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